Tech

Tech

Fraudscore Check – How Does it Work?

Fraudscore check is a fraud prevention tool that uses an evaluation of an action’s risk to inform decision making and help protect businesses from unexpected financial losses and security risks. Fraud scores take into account a variety of factors, such as prior fraudulent activity on your site or network and data indicators that stay consistent across transactions like shipping preferences or IP addresses.

Ultimately, the score allows you to take real-time actions depending on the risk level of an action. For example, a high fraudscore check may indicate that the user needs to pass additional authentication steps such as selfie ID or two-factor verification. This ensures that no one can impersonate the real customer, and the business remains secure.

Assessing Risk: The Importance of FraudScore Check

The risk scoring system is completely customizable and can be adjusted for a particular business. This is particularly helpful for e-commerce, where the score can determine whether or not an order should be rejected and automatically pushed to manual review. It also helps regulated industries like banking or insurance, as well as small businesses that need to arm their procurement teams with the ability to make a quick decision about whether or not to accept an order.

SEON offers industry-preset rules as well as machine learning-suggested rules that allow you to customize the score to fit your business model. All of the rules are delivered in a transparent human-readable format, which means that you can understand exactly what is being evaluated under the hood to make the final risk score.

Tech

Email Age Tester and Reliable Email Address Verification

When it comes to detecting and stopping online fraud, an email’s age is one of the most important factors. An Email Age Tester is an indication of its likelihood of being temporary, which can be a strong indicator of fraudulent activity or spamming. Email age verification tools are able to provide an approximate date of the email’s creation by analyzing the domain and associated information, including WHOIS information.

Whether used in conjunction with other verification services or as a standalone service, email age verification can help ensure the accuracy of your database and help maximize the effectiveness of your campaigns. Adding this layer of email validation to your identity and fraud detection workflow can help you identify potentially risky sign-ups or transactions and evade sophisticated fraud techniques at the point of sale (POQ).

Reliable Email Address Verification

An effective and reliable email address verification tool should be able to validate an email address’s legitimacy with a high level of accuracy and consistency. Using an email address validator that can provide a wide range of verification services, such as those offered by Emailage Rapid, will enable you to assess the true identity of an individual across multiple touchpoints, while maintaining a consistent, seamless experience for customers.

Tech

Device Fingerprinting Solutions for Fraud Mitigation

Device fingerprinting solutions is an incredibly useful tool for fraud mitigation teams. It allows them to detect fraudulent behavior that might not be reflected in traditional cookie or IP data.

What are the applications of fingerprinting for fraud prevention?

In its simplest form, device fingerprinting is done by placing a small piece of code, typically in the header of the web page, that captures all available information about a user’s device. This information is then compiled and stored in a database accessible to the website owner. From there, a unique fingerprint, or hash, can be calculated and assigned. As a result, it’s possible to detect multiple user accounts registered on the same physical device or even a single account being used across numerous devices.

This type of tracking is a common technique for fraud management, but it is also susceptible to attacks. For instance, hackers have found ways to evade fraud prevention systems that rely on the browser’s user-agent string. As a result, fingerprinting is no longer the silver bullet for all fraud detection issues.

While device fingerprinting is still a very useful tool, it must be used in conjunction with other risk identification techniques. It’s also important to note that if a website wishes to use device fingerprinting to gather user information for marketing purposes, they must gain explicit consent from users beforehand. This is because it can lead to privacy concerns for many consumers.

Tech

Website Bot Detection

website bot detection

Website bot detection  is the process of analyzing all traffic to a website, mobile app, API, and server in order to identify and block malicious bots and allow access to legitimate visitors and authorized partner bots. It’s important to be able to detect and mitigate bots because they are one of the top threats that can impact an SME’s business financially, especially for e-commerce sites. Bad bots can steal money from gift card accounts, cause website crashes, reduce the reliability of customer service and skew Google Analytics reports and KPIs.

Unmasking the Bots: How Website Bot Detection Helps Safeguard Your Online Business

A few of the key signs to look out for include sudden and unexpected traffic spikes, and an increase in a website’s bounce rate. Traffic spikes and high bounce rates usually indicate a high number of bot visits. Additionally, it’s worth examining a website’s traffic in terms of the source IP address and whether or not it is using a free proxies, data center proxies, or residential proxies. Most bots are linked to their parent program and if there’s any variation in the characteristics of that parent program, it can be used as a trigger for further analysis.

More advanced bots can use techniques to avoid detection. For example, they can make use of proxy farms and residential IP addresses to spoof their identity or bypass CAPTCHA. These types of bots are more difficult to protect against as they can appear very human and are very persistent in executing their attacks. That’s why it’s important for websites to be able to leverage a multilateral approach, which combines static, challenge-based, and behavioral website bot detection methods to detect and mitigate these threats.

Tech

Affiliate Fraud Detection – How to Detect Affiliate Fraud

affiliate fraud detection

Detecting affiliate fraud detection is crucial for eCommerce businesses. This is because rogue affiliates can damage your brand and reputation by using fraudulent marketing tactics to generate sales.

To prevent fraud, the first step is to clearly communicate your terms and conditions to affiliates in writing and make sure they understand that breaking these rules could result in penalties. You should also take steps to protect your company’s data, for example encrypting it or using an affiliate marketing tool that can detect suspicious behavior and activity typically associated with fraud.

Fraudulent affiliates often use spam to drive traffic. These include bots, cookie stuffing and URL hijacking, which can result in massive spikes in conversion, but will eventually lead to significant revenue loss, disputes and chargebacks.

How to Protect Your Business from Malicious Affiliates and Optimize Your Affiliate Marketing Strategy

Bad affiliates are one of the quickest ways to ruin your business. The best way to avoid them is by ensuring that you only work with people who have a proven track record in the affiliate industry.

The second step is to monitor the KPIs of your affiliate partners, which will alert you to any odd behaviour. This is particularly difficult if you are simply signing up to an existing affiliate network, so it’s important to create your own program and build a strong relationship with your affiliates.

A strong affiliate fraud detection solution can help you identify affiliate fraud in real time. The right tool will detect abnormal activity such as low engagement rates, high click through rates and a sudden surge in traffic from a single IP address.

Tech

The Benefits of Spinning Reels

Spinning Reels hold the line in a spool that is horizontally mounted. The drag mechanism on a spinning reel rotates around the spool when the handle is turned. Anglers can release the line by pulling the drag or flipping the bail arm back. They are the most popular type of fishing reel. There are several different types available. Each one has its own unique characteristics. Listed below are some of the benefits of each type.

Casting A Spinning Reel Is Simple

Spinning Reels

A spinning reel can hold up to 1/8 of an ounce (3.5 grams) of line. The fixed-spool reel releases line in loops or coils from the leading edge. A spinning reel is easier to cast with because it tends to twist the line when casting. The best type of fishing line for a spinning reel is a flexible one. The line should be at least 3 mm thick to prevent the reel from over-twisting.

Casting a spinning reel is simple. Simply hold the rod with your dominant hand and pinch the line with your index finger. Then flip the bail open and let the line out at 130 degrees. When you’re finished, flip the bail back into place with the opposite hand. The reel will automatically close itself after casting and will prevent line tangles. Whether you’re using a large lure or a tiny stick bait, spinning reels can help you land more fish.